Solving the conundrum of high-risk development and certainty of success
The innovation domain is recognized everywhere as strategic advantage to any innovator or company aiming to thrive on the global stage. It represents a fantastic opportunity to create wealth but carries within it a high risk of failure. NAIAD brings to innovators and innovation consortia a unique and potent organizational framework to transform an idea into commercially viable solution without breaking the bank.
The NAIAD advantage
Mastering the art of innovation management
NAIAD works with idea generators who may lack the wherewithal to undertake the development journey. We embrace a philosophy that views the innovation process as the investment vehicle to create a commercially successful business. The focus is on the future profitability of the business, anchored to the potency of the innovation. We define success in terms of commercial profitability rather than technological wizzardry. This approach has a name: investment-centric innovation management (ICIM).
The NAIAD commitment
We do front-end planning of clients technology development projects. We assist them with funding applications and scope-of-work definition; with engineering, design & analysis, and with the execution of the R&D work; and with the overall management of projects.
The NAIAD-Client relationship is founded on NAIAD`s agency throughout the innovation journey. Clients retain sole ownership of intellectual property, commercial rights and market shares.