Steven J. Keays, M.A.Sc., P.Eng.

Managing Director

Mr. Keays is a 35-years veteran of the aerospace, defense, energy, manufacturing and Oil and Gas industries.  He is a professional engineer, a graduate of the Royal Military College of Canada, founder of NAIAD Company Ltd (2000) and the Institute of Advanced Management (2018).  He is a successful author, keynote speaker and consultant in major projects, modularization & construction, innovation programs, digital-industrial transformations, and technology development. 

Mr. Keays has written extensively on project management, innovation and technology, and digital strategies.  He is the author of Le Big Bang Canadien (1993), the seminal text Investment-Centric Project Management (2017), the follow-up Investment-Centric Innovation Project Management (2018), and The Binary Firm (2020), the third instalment of the investment-centric series.  He is also a guest lecturer on project management with the Canadian Academy of Leadership and Human Capital Development (www.canlead.org).

Mr. Keays is an accomplished mechanical engineer with several US and Canadian patents to his name.  His fields of expertise include equipment design, system engineering, design for constructability,  failure analysis, full-field non-linear finite stress analysis (FEA) and computational fluid dynamics (CFD), code compliance and verification (ASME, CSA, ISO, ASCE, API), and ISO quality assurance systems.

Margaret E. Keays

Managing Partner

Mrs Keays joined the company in 2003 as Managing Director with oversight over all commercial, legal, HR and supply chain activities.  She was instrumental in achieving NAIAD’s defence security clearance from the Canadian Industrial Security Directorate (Government of Canada); in shepherding several patent applications jointly in Canada and the US; in transforming NAIAD into a Value-Added-Retailer (VAR) of the software suites from PTC and ANSYS; and in the financial engineering of the company’s challenging periods following the 2008 and 2014 oil crashes. 

Mrs Keays found time to establish a separate consulting business of her own in the professional coaching sector, beginning in 2018.  Personal health (physical, mental and emotional) has always figured prominently in her philosophy of the workplace (and sorely needed in a place dominated by archetypical engineering types…).  The matter greatly influenced her approach to performance rewards (financial and emotional), which led her to implement profit-sharing, tailored training programs, and team building programs in the early days of the company.  In July 2020, she launched a second consultancy named Refinery Inc, to help entrepreneurs evolve, expand, and land their vision.

Sunny Zhang, P.Eng., PMP


Sunny Zhang is twenty-year veteran of capital project design and management.  Mr Zhang’s portfolio of capital projects spans the project’s entire lifecycle in the Oil and Gas, Transportation, Utilities, Social infrastructure, and Industrial sectors.  He has been involved in investment opportunities underwritten by the World Bank and Buyer’s Credit across North America, Southeast Asia, and the Middle East.  He has a reputation for diligence and commitment to corporate performance, and obsessed with investment-centric execution efficiencies.

Dr. Ehab Shaheen, Ph.D., M.Sc. P.Eng., PMP


Dr. Shaheen brings more than two decades of experience in the trenches of project execution in the oil and gas industry, with a focus on high pressure, large diameter pipeline systems.  Dr. Shaheen has managed projects, led project delivery groups, and been involved with every aspect of capital project delivery, from design & engineering to construction & integrity assurance, procurement & contracts to logistics & regulatory, and everything in between.  He has managed projects for asset owners and ECPM alike, working on billion-dollar CAPEX investments ranging from on shore and off-Shore pipelines, mining equipment failures, marine terminals, and  rail / truck offloading facilities.  His industry expertise is rounded up by his previous role as North America Head of Section/Engineering Solutions for Det Nosrske Veritas (DNV), Dr Shaheen managed a department with 33 project managers that facilitated solutions to complex projects internationally in a number of fields,

Dr. Shaheen is a subject matter expert (SME) in materials selection, root cause failure analysis (RCFA) investigation and fracture mechanics. As a SME, Dr. Shaheen was involved in a number of litigation cases and worked closely with lawyers and in selected cases acted as a technical witness in court. Throughout his work in the pipeline industry, Dr. Shaheen has participated in the 2010 International Pipeline Conference (IPC), and facilitated sessions for the Banff Pipeline workshop in 2012.

Dr. Shaheen is an active member of the Project Management Institute (PMI).  He is also associated with the University of Calgary as a researcher and lecturer in fracture mechanics.  He has published research papers in with several journals and conference papers in such fields as environmental spill consequence of pipelines, structural reinforcements, fracture mechanics, retrofitting of historical structures, and structural health monitoring.

Robert Somers, P.Eng.


Mr. Somers has over thirty years of experience in the petrochemical industry. He has an extensive background in the management of capital projects at the Owner and the ECPM levels.  His project portfolio includes projects at the $100 to $300M TIC range, with expertise in NGL distillation and separation, condensate stabilization, water treatment (including hydro-­‐cyclone systems), major sweet/sour gas plant installations, power generation, heavy oil/bitumen processing equipment, and bulk solid handling.

Donald A. Moffat


Mr. Moffat is a veteran of the oil and gas industry with 20-years of design work on high pressure pipelines, gas and oil plants developed around the globe. He is a Subject Matter Expert (SME) on asset design, on design systems and concurrent engineering frameworks, and international design standards.  Mr. Moffat has led multidisciplinary designer teams spread across geographies and time zones.  He has trained and evaluated aspiring designers, and developed corporate policies and procedures regarding ISO-compliant design quality plans.


Antonio J.R.M Gobbo, Von Glehn, Gobbo & Partners (G2P)

Richard Martin, Founder and CEO – CanLead

Richard Maillet, TC Energy

Dr. Mike Leaman, Ph.D., P.Eng., Universal Pegasus International

Jean Tele Udimba, Founder – Biashara

Adan Garcia Otero, BHP Wesserhute

Brent Laing, Founder and CEO – Laing Railway Consulting

Stan Lloyd, CEO – Lloyd Engineering, Inc.